Herman Hulst, the Head of PlayStation Studios, recently shared why Concord failed and promises the same thing won’t happen again with Bungie’s upcoming Marathon game.This Substack is reader-supported.
In my 20s, I used to read videogame marketing speak like this all the time and get all excited or interested. I can't imagine why. Look at this stuff. It is not just devoid of information, it is devoid of human communication:
"we’ve introduced much more rigorous processes for validating, for revalidating our creative, our commercial, our development assumptions and hypotheses. And we now do that on a much more ongoing basis."
If I was an investor I would pull my $$ because its obvious that they have learned absolutely nothing. It's completely understandable that they would sugar coat failure b/c that's how all corporations address failures but at least show that you realized where you screwed up and plan to avoid that moving forward, Could they be avoiding the truth so that when they do all the same mistakes again and screw up again their no more accountable then they were for the failures so far since they spoke so vaguely?
If I were the SONY CEO, Hideaki Nishino, I'd have Hulst in my office showing him the knife and cutting board he will be using to remove one of his fingers the next he fails like this again; in an inexcusable manner.
"We’ve also faced some challenges as with the release of Concord. I think some really good work, actually, went into that title, some really big effort, but ultimately that title entered into a hypercompetitive segment of the market. I think it was insufficiently differentiated to be able to resonate with players."
Translation: Our woke POS game was too similar to the other woke POS games out there. Our woke POS of a game needs to stand out for the rest of the woke crap. And if this Hulst is a true ideologue you can bet he believes every bit of that BS.
SONY needs to returns to its roots and start requiring these men to account for their epic failures with a finger or 2.
Just more corporate asshole speak. He doesn't care what Product is, he just wants Product to make him more money so he can take another trip to Epstein's Island. Or Diddy's apartment. Or wherever the excessively wealthy sex cult satanists are going these days.
I like how all these companies are like "yeah, Concord had problems/didn't stand out/it was good and we don't know why it failed". Then Marvel Rivals came out and really showed that the genre is not dead, people just don't want butt-ugly characters and samey gameplay (quite apart from the in-your-face woke political messaging). Then Marathon goes and steals all that artwork (obviously it was done by that ghostly person who doesn't work there anymore, the scapegoat of all AAA crimes). What's more, they had their butt kicked by Ark Raiders during its test weekend, and oh man. No wonder Sony is hiding behind corporate-speak. You know that Weird Al song Mission Statement with all the jargon? It's that.
In my 20s, I used to read videogame marketing speak like this all the time and get all excited or interested. I can't imagine why. Look at this stuff. It is not just devoid of information, it is devoid of human communication:
"we’ve introduced much more rigorous processes for validating, for revalidating our creative, our commercial, our development assumptions and hypotheses. And we now do that on a much more ongoing basis."
That is ainformational.
The definition of insanity is repeating the same thing over and over again expecting things to change.
Its all corporate no-speak speak; legalese BS.
If I was an investor I would pull my $$ because its obvious that they have learned absolutely nothing. It's completely understandable that they would sugar coat failure b/c that's how all corporations address failures but at least show that you realized where you screwed up and plan to avoid that moving forward, Could they be avoiding the truth so that when they do all the same mistakes again and screw up again their no more accountable then they were for the failures so far since they spoke so vaguely?
If I were the SONY CEO, Hideaki Nishino, I'd have Hulst in my office showing him the knife and cutting board he will be using to remove one of his fingers the next he fails like this again; in an inexcusable manner.
"We’ve also faced some challenges as with the release of Concord. I think some really good work, actually, went into that title, some really big effort, but ultimately that title entered into a hypercompetitive segment of the market. I think it was insufficiently differentiated to be able to resonate with players."
HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!
He could be a great comedian if only the comedy were intentional.
What the hell does 'insufficiently differentiated' mean? Just come out and say it was too woke!! Hopefully they've learned that lesson!
Translation: Our woke POS game was too similar to the other woke POS games out there. Our woke POS of a game needs to stand out for the rest of the woke crap. And if this Hulst is a true ideologue you can bet he believes every bit of that BS.
SONY needs to returns to its roots and start requiring these men to account for their epic failures with a finger or 2.
Just more corporate asshole speak. He doesn't care what Product is, he just wants Product to make him more money so he can take another trip to Epstein's Island. Or Diddy's apartment. Or wherever the excessively wealthy sex cult satanists are going these days.
I like how all these companies are like "yeah, Concord had problems/didn't stand out/it was good and we don't know why it failed". Then Marvel Rivals came out and really showed that the genre is not dead, people just don't want butt-ugly characters and samey gameplay (quite apart from the in-your-face woke political messaging). Then Marathon goes and steals all that artwork (obviously it was done by that ghostly person who doesn't work there anymore, the scapegoat of all AAA crimes). What's more, they had their butt kicked by Ark Raiders during its test weekend, and oh man. No wonder Sony is hiding behind corporate-speak. You know that Weird Al song Mission Statement with all the jargon? It's that.