Games Workshop, the company that owns Warhammer, is attempting to shut down Jon Del Arroz’s Space Marine comic claiming he is infringing on the company’s trademark.Fandom Pulse is a reader-supported publication.
Smells like they're desperate. They can't see past their nose. They can't believe that their "new" ideas are falling on deaf ears. They thought the loyalty of their customers in the past meant they had carte-blanche to do whatever they felt like and the customer would just "take it."
Turns out that doesn't apply. Now they're trying to salt the ground and take a dump in the sandbox. "if we can't have it, no one can!" It's petty...childish...and self immolating.
They're clown shoes. They are pinning their hopes on bullying. They already lost.
Corporate lawfare over intellectual property is a hill worth having an apocalypse on. These skin-suiting gene stealer cults that have infected the whole world with Corporate Cancer must be stopped dead in their tracks.
Corporations: you are not allowed to own generic ideas. Frick you. How far are you willing to take this? Why don't you just trademark the concept of "boots" or "pauldrons".
"Welp, according to our army of useless lawyer scum, your story has a guy wearing boots and pauldrons, therefore we get to tell you to shut down your entire operation from across the planet, because our army of useless lawyer and human resources scum who have literally destroyed the integrity of all creative arts across the entire planet for the last thirty years, yeah, those retards, they tell us were allowed to do that, isn't that nice, CEASE AND DESIST,
The heirs and descendants of Charles Martel can now file complaints for infringement regarding conbat, actual or simulated? He used the martel: a Warhammer or war hammer, as a personal weapon, in 7th C. AD.
Any number of other Space Marine IPs out there, too. And now all of them will be aggressively on Jon's side for fear of a precedent that could impact them. Really stupid on GW's part trying to flex this way. Must be some SJW lashing out without thinking.
"Hey my lawyer told me we snagged the TM for the concept of "trees" therefore we get to call up James Cameron for a fat $50k check because Avatar has a big tree in it."
I'm reminded of what GW appears to do to high quality animators. There have been a number of fan films of 40k that go up from time to time... but that get ripped down after threats of legal action or buyouts/extentions of contracts. There's a handful of small guys making less polished work, but I wouldn't be surprised if they're facing a little bit of harassment from time to time.
For sure, from the art, it appears like this comic is very heavily inspired by 40k. The design is strikingly reminiscent of 40k space marines .... and it's probably for that reason they're trying to direct fire. Seems like they found a company with some mettle though.
When you can't sell your own merchandise because nobody wants to read socialist nonsense, you have to shut down other people.
You can't trademark the words Space and Marine any more than you can trademark the words Space and Navy or Star and Fleet.
Marketing bonanza, inbound.
Smells like they're desperate. They can't see past their nose. They can't believe that their "new" ideas are falling on deaf ears. They thought the loyalty of their customers in the past meant they had carte-blanche to do whatever they felt like and the customer would just "take it."
Turns out that doesn't apply. Now they're trying to salt the ground and take a dump in the sandbox. "if we can't have it, no one can!" It's petty...childish...and self immolating.
They're clown shoes. They are pinning their hopes on bullying. They already lost.
Corporate lawfare over intellectual property is a hill worth having an apocalypse on. These skin-suiting gene stealer cults that have infected the whole world with Corporate Cancer must be stopped dead in their tracks.
Corporations: you are not allowed to own generic ideas. Frick you. How far are you willing to take this? Why don't you just trademark the concept of "boots" or "pauldrons".
"Welp, according to our army of useless lawyer scum, your story has a guy wearing boots and pauldrons, therefore we get to tell you to shut down your entire operation from across the planet, because our army of useless lawyer and human resources scum who have literally destroyed the integrity of all creative arts across the entire planet for the last thirty years, yeah, those retards, they tell us were allowed to do that, isn't that nice, CEASE AND DESIST,
HAHA LOL"
The heirs and descendants of Charles Martel can now file complaints for infringement regarding conbat, actual or simulated? He used the martel: a Warhammer or war hammer, as a personal weapon, in 7th C. AD.
Exactly, corporate copyright offices need to start travelling back in time to collect. Time Cop Loan Sharks x'D
Seeking amenable authority, finding none.
Any number of other Space Marine IPs out there, too. And now all of them will be aggressively on Jon's side for fear of a precedent that could impact them. Really stupid on GW's part trying to flex this way. Must be some SJW lashing out without thinking.
"Hey my lawyer told me we snagged the TM for the concept of "trees" therefore we get to call up James Cameron for a fat $50k check because Avatar has a big tree in it."
Here's me BSing with R6-D00M about all this:
https://x.com/i/grok/share/PjGC5UCYOatN5G0fvZZr7l4QN
Sorry, I know it sucks, but they have to make the attempt or the trademark becomes unprotected. They will lose, but legally they still have to try.
Likely just incompetence by a in-house paralegal
Didn't GW ALREADY lose a lawsuit against Maggie Hogarth over her book "Spots the Space Marine"? That was years ago.
Good luck Jon.
I know what my next book order is going to be.
I'm reminded of what GW appears to do to high quality animators. There have been a number of fan films of 40k that go up from time to time... but that get ripped down after threats of legal action or buyouts/extentions of contracts. There's a handful of small guys making less polished work, but I wouldn't be surprised if they're facing a little bit of harassment from time to time.
For sure, from the art, it appears like this comic is very heavily inspired by 40k. The design is strikingly reminiscent of 40k space marines .... and it's probably for that reason they're trying to direct fire. Seems like they found a company with some mettle though.