Cracker Barrel issued a statement after the company faced intense backlash after it changed its logo as well as began redesigning its restaurants.This Substack is reader-supported.
Typical mealy-mouthed non-apology. You've taken a beloved American brand and tossed it in favor of something untried, untested, and untrue. The Cracker Barrel experience is rustic, wood, "down home," southern-style. If you don't have that, you don't have an identity. Modern, plastic, sharp, urban...we can get that anywhere. Sure, you'll get a new clientelle and you'll have forsaken the families who built the brand. Good luck with that market share. "Uncle Herschel" designed and built a nationwide chain of beloved restaurants. What has Julie Felss Massino built? Why would you dismantle something that has worked for a century because some marketing twerp comes along and says, "No, this doesn't snap" ?
The only acceptable response would have been "sorry, we didn't think. We won't change a thing."
Admitting error is impossible for SJWs.
Gaslighting.
"We really aren't changing anything! Really!"
Everyone loves these changes so much that we need to tell you that everyone loves these changes so much to avoid a stock collapse!
Well, I’ll never eat at a Cracker Barrel again.
Typical mealy-mouthed non-apology. You've taken a beloved American brand and tossed it in favor of something untried, untested, and untrue. The Cracker Barrel experience is rustic, wood, "down home," southern-style. If you don't have that, you don't have an identity. Modern, plastic, sharp, urban...we can get that anywhere. Sure, you'll get a new clientelle and you'll have forsaken the families who built the brand. Good luck with that market share. "Uncle Herschel" designed and built a nationwide chain of beloved restaurants. What has Julie Felss Massino built? Why would you dismantle something that has worked for a century because some marketing twerp comes along and says, "No, this doesn't snap" ?